Samsonite: Travel Like Your Parents & Iconic Explorers Campaigns

Client: Samsonite
Year: 2023 & 2024
Role: Content Creator & Social Producer (Video/Photo)
Brief: Tell sophisticated, stylish and striking travel stories and capture iconic moments from real journeys.

Developed brief-backed, insight-led content across Instagram and TikTok as part of two multi-phase partnerships with Samsonite. Produced a road trip editorial series for the brand’s Travel Like Your Parents campaign in 2023 and completed a year-long partnership for their 2024 Iconic Explorers campaign, adapting creative direction to new product launches, seasonal priorities, and shifting brand storytelling objectives.

Hero Editorial Assets for “Iconic Explorers 2024”

Iconic Explorers: 2024 Integrated Campaign

Concept: Turn your next trip into “high travel” with Samsonite’s Outline Pro collection.

Structure & Deliverables: Year-long multi-channel campaign consisting of short-term video and editorial photography components that lived across TikTok and Instagram.
- Specific content asks included a personalized travel guide (to be included in Samsonite’s collection of social-forward travel content), product giveaways, educational packing content, editorial storytelling, and seasonal celebrations.
- Contributed digital assets and copy for dedicated creator partner hubs on Samsonite’s web platforms and email marketing.

Approach: Highlight how Samsonite powers my travel experiences through cinematic storytelling and amplifies my day-to-day life as a content creator, both around the city and around the world.

B&W Cinematic Travel Story

Notable Content Achievements:

  • High-performing TikTok packing guide, showing travelers how to fit 104+ outfits into their Samsonite Outline Pro (yes, 104). Resulted in my most-viewed piece of content on TikTok to date.

  • NYC Content Creator Diary, bringing my Outline Pro around NYC for easy transport of equipment, clothing and props to bring my content to life. Highlighted the functional, daily impact of the product beyond just travel.

  • Washington D.C. Travel Guide, showing how to make the most of 72 hours in our nation’s capital.

  • Cinematic black & white photo story celebrating the land of freedom in the greatest city on the planet. Shot on-location on Staten Island and the New York Bay.

  • “The Shadow Inn III: No Vacancy,” a Halloween editorial series shot on-location across a family trip through Vermont; this mock horror film concept celebrated the common tropes of the genre: lost cell service in the middle of nowhere, a literal stop on Elm Street, the cabin in the woods, that big house in the “quiet, peaceful” town.

  • High-quality editorial asset production for the holiday season, featuring the Outline Pro in holiday mode as I prepared to spend a sunny Christmas in the Caribbean.

Cross-Platform Seasonal/Viral Content — TikTok, Halloween Editorial, Holiday Assets

Travel Like Your Parents: Summer 2023 Integrated Campaign

Concept: To celebrate that no other suitcase has experienced the past and is still part of the present quite like Samsonite, we are looking to partner with creators on taking a “Page out of Your Parent’s Scrapbook”. Samsonite invites you to embrace nostalgia tourism and relive the glory days of travel.

Structure & Deliverables: Four-phase campaign with two Instagram Story components, Instagram Carousel, & Instagram Reel.
Approach: Developed authentic storytelling + natural product integration to hit the road with my mother on a special trip across New England; used old film photographs from her twenties as photographic references for us to recreate along the way, looking to the past while creating new memories in the present that will last into the future.

Road Trip Nostalgia - Editorial Content Series